Usability testing and expert reviews are crucial for us to validating new apps and features, ensuring they meet user needs and business goals. Key Performance Indicators (KPIs) help us to measure the effectiveness of these validations. Here’s a workflow that integrates our usability testing and expert reviews with KPIs:

Objectives and KPIs

Usability KPIs:

• Task Success Rate: Percentage of users who complete a task successfully.

• Error Rate: Frequency of errors users encounter.

• Time on Task: Average time users take to complete a task.

• User Satisfaction: Typically measured through surveys or ratings.

Business KPIs:

• Conversion Rate: Percentage of users who complete a desired action.

• Engagement Metrics: Frequency of app usage or feature interaction.

Key Responsibilities:

• Assemble a team of usability experts, UX designers, or domain specialists.

• Review the app/feature

• Collect feedback

• Integrate insights & prioritize changes

• Develop user-flows

All the expert review sessions has been done in collaboration with Carlo Bagnato.